RACKED promotes and supports        Trinidad & Tobago Designers

 


THE BACKGROUND

RACKED – The Fashion Market is an inclusive shopping experience, exposing emerging and established local fashion and accessories designers and their unique products, all 100% designed and made right here in Trinidad & Tobago, or designed by a Trinbagonian and manufactured abroad.

RACKED was born out of frustration on the part of the three founders; Emma Forster-Hiscock of Eenie Meanie Studios, Ain Earle of DISThink Management and Stephanie Rydle of Creative 25, who felt that although there is an enormous amount of talent in the growing Trinbagonian fashion industry, the designers and their products were not always easily accessible to the fashion conscious consumer. There are very successful craft & food markets but nothing that is pure fashion! We wanted to change that.

RACKED is an unique shopping experience connecting established and emerging local fashion and accessories designers to customers and boutique owners in a profitable and exciting way, with opportunities for direct marketing and retail sales as well as networking with potential clients and retailers. On application, each designer is hand-selected based on quality and cohesiveness of collection whilst ensuring equal opportunities for exposure.

Designers showcase product in a boutique market-style setting that includes both Mens and Womenswear, jewellery, bags and accessories. Price points vary with fashion jewellery starting at under $100 to fine jewellery retailing at upwards of $1000. Similarly there is locally designed and/or made fashion including street, resort, swim and ready-to-wear pieces with prices ranging from $250 to upwards of $2000.

Linx and credit card payments are available through some vendors but customers are always advised to walk with cash and cheque books. Changing areas with mirrors are provided.

 


WHY CHOOSE RACKED IF YOU ARE A DESIGNER

A designer can participate in three ways; rent an affordable space to sell ready-to-wear fashion, jewellery, and accessories on the spot, have a sample sale and/or, present their new collection, garner interest and make appointments with clients for made-to-measure pieces.

What RACKED offers:

  • A proven sales and marketing platform for brand recognition and awareness with a fashion focused customer following
  • A way to connect to a NEW customer base, suppliers and other designers which can allow for future collaborations
  • Extensive social media and print marketing campaign through #RackedTT @RackedTT
  • A chic & intimate space to meet and greet customers
  • A unique space dressed however they want, so customers feel like they’re walking into your boutique (some restrictions apply!)
  • Allocated and well lit area for trying garments with full length mirrors
  • Strategic opening hours to facilitate greater footfall
  • Venues with ample parking